Developed scalable social-first campaign creative systems for Meta, creating mobile-first ad concepts, motion assets, and multi-placement campaign examples used to support advertiser education, product storytelling, and sales enablement initiatives across Facebook and Instagram. Built creative for fictional restaurant and retail brands within Meta’s internal advertising ecosystem, demonstrating how campaigns could adapt across placements, surfaces, and audience experiences.
Additional work included creative exploration for new product launches and feature rollouts, developing static and motion-based ad examples that showcased personalized recommendations, product discovery, and cross-surface storytelling experiences designed to illustrate emerging advertising capabilities across Meta technologies.
