Meta Connect 2025

Meta Connect 2025

Meta Connect 2025

Cross-Session Presentation Direction · On-Site Support

Cross-Session Presentation Direction · On-Site Support

Cross-Session Presentation Direction · On-Site Support

For Meta Connect 2025, I oversaw presentation design across both in-person and digital developer programming, shaping the visual and narrative experience for a global audience of builders. This included leading design for 19 in-person sessions and 22 digital sessions, working closely with product teams, speakers, and production partners to translate complex technical content into clear, engaging stories. From early narrative development through final delivery, I ensured consistency across all sessions while adapting designs to perform across stage environments and digital platforms.

On-site, I partnered with speakers and technical teams during rehearsals to refine content in real time and ensure seamless execution on large-format displays. This work contributed to a significant increase in engagement across digital sessions, resulting in:

1.3M+

page views (+1,742% YoY)

1.25M+

sessions (+2,277% YoY)

1.12M+

visitors (+12,295% YoY)

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