Loveland Farm Sanctuary was a founder-led initiative created to support animal rescue organizations through storytelling, fundraising, and community engagement. I developed the brand from the ground up—creating the visual identity, website, social campaigns, fundraising materials, event branding, and digital communications strategy to build awareness and mobilize support around the mission.

The project evolved into a fully integrated creative ecosystem spanning web, email, social, live fundraising events, and animated campaign content, including a motion-driven fundraising video developed to support a large-scale donation initiative. Through thoughtful storytelling and community-centered design, the initiative helped raise more than $60K in support of sanctuary partners, animal rescue efforts, habitat restoration projects, and direct animal care funding across multiple organizations.